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- #TRACK IP ADDRESS WEBSITE VISITORS FOR FREE#
- #TRACK IP ADDRESS WEBSITE VISITORS HOW TO#
- #TRACK IP ADDRESS WEBSITE VISITORS FREE#
the EU don’t give their consent to the website trackers on your domain, these will not be allowed to activate and collect data for user tracking, and you are left in the blind on vital statistics of performance and ad reach that could benefit your website and, in the end, your users as well.Įnd-user data privacy is paramount to a future free and fair Internet, but the data-driven analytics from website tracking and the adtech economy is to a great extent what funds the free Internet as we know it today.
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However – for many website owners and operators – the task of becoming compliant with the EU’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA) is a difficult and time-consuming task.Ĭompliance has also often meant that your website will experience a loss of web tracking data and vital insights into your domain’s performance. True end-user data privacy protection is becoming a measurable metric for users to evaluate websites on, just as consumers evaluate their goods based on food and safety standards. Website tracking in which people’s personal and sensitive information is harvested freely and without any regard to their privacy, is not only illegal, it’s also unsustainable for your website.Ī growing public awareness around data privacy has made even the world’s largest tech company, Google, introduce consent-based overhauls of their core services, turning the entire adtech industry in the direction of a fairer and more privacy-focused Internet.
#TRACK IP ADDRESS WEBSITE VISITORS FOR FREE#
Scan your website for free with Cookiebot CMP to see where in the world your users are located, and which cookies and website trackers are in use on your domain. Website tracking of users in California is only legal if you inform them of the kinds of data you collect, the purposes for which you collect, who you share it with and enable visitors to opt-out of your website tracking practices altogether. The same goes for tracking of users in Brazil and users in South Africa.
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Website tracking of users in the EU is only legal if you (among other requirements) ask for and obtain their explicit consent before activating any non-necessary cookies and website trackers on your domain. In short, your website tracking is only legal if you ensure end-user privacy protection in accordance with the data privacy law in force in the user’s region. Popular website tracking tools (like Google Analytics, Crazy Egg and Clicky) make it easy to do smart and extensive user tracking on your domain, but these are only legal to use if you run them on your website in compliance with data law requirements on end-user privacy. You must obtain the explicit, prior consent from end-users for your web tracking to be GDPR compliant.ĭifferent website tracking tools can be used for collecting different kinds of data for different purposes, ranging from information about users (gender, age, location, search and browser history) to information about how users interact with your website (what they click on, scroll past, hover over, how they arrived at your site and where they go afterwards). Website tracking works by collecting and processing data – often personal data – from users in order to present you with important insights into your domain’s performance or your ad campaign’s reach. Website tracking is the activity of monitoring people’s movements, interests and behavior on the Internet, most often through the use of cookies and other website trackers. Read more to find out how Cookiebot CMP makes your website compliant, and how the Cookiebot CMP/Google Consent Mode integration makes your website tracking fully legal without any loss of data.
#TRACK IP ADDRESS WEBSITE VISITORS HOW TO#
In fact, major data privacy laws (GDPR, ePrivacy Directive, CCPA) require you to only perform the kinds of user tracking that are in full compliance with strong consent and data protection obligations.Ĭookiebot consent management platform (CMP) has made finding out how to do compliant website tracking easy and automatic – we call it plug-and-play compliance. Tracking user behavior can give you insight into how your website performs and whether your ad campaigns reach their target audience.īut end-user data privacy cannot be ignored. Website tracking is an essential practice for most websites.